This year, Showcase Cinemas is making its collection drive virtual through its website www.showcasecinemas.com and its "Round Up for Good" option, allowing moviegoers to donate their change (and round up to the nearest dollar) when they purchase movie tickets or pre-order food and beverage items on the website for all theater locations. Customers will also have the option to "Round Up for Good" when they make in-theater purchases at any Showcase Cinemas location, including those in Massachusetts, Rhode Island, New York and Ohio. The campaign is launching in time for tickets going on sale for the movie adaptation of Colleen Hoover’s bestselling novel, “It Ends with Us,” as well as the highly-anticipated prequel of the A Quiet Place franchise from John Krasinski, “A Quiet Place: Day One.” The Jimmy Fund's "I am Jimmy" trailer will run in Showcase Cinemas throughout the spring and summer, helping to raise increased awareness of this important initiative.

About Showcase for Good

Showcase Cinemas, a worldwide leader in the motion picture exhibition industry, believes that giving back to the communities it serves is as important as delivering a superior movie-going experience. Through Showcase for Good, Showcase Cinemas partners with nonprofit organizations to help them achieve their goals and positively impact the community. Showcase for Good's in-theater fundraising has helped organizations by hosting screenings, donating popcorn, raising funds, and providing auction items. Showcase for Good also brings the community together to share the magic of the movies, offering special year-round programming that supports local food pantries, promotes childhood literacy and offers a sensory-friendly environment for those who need it. Showcase Cinemas is proud to be a vital part of the communities it serves and remains committed to doing good and giving back through Showcase for Good.

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